What is really going on with marketing of everything from ‘stay at home moms’ and ‘single mothers’. Is this real or is this a new trend in psychological techniques to get a sympathy purchase. What do you think when you see an incentive that says something like: we will donate x% of sales to save the y ? Are you more likely to buy something from a group that claims to be ‘green’? I’m throwing this thought out because I feel that a new marketing strategy is being used just to get us to buy more and more when we have less and less to spend.
Sure we want to help a particular group when they say certain things. But, how much does it really help and how do you know it actually is going where it claims? Does anyone out there take time to check the legitimacy of these ‘social strings’ attached to get a sale?
I offer a product that works and has a great track record. The purchaser all of a sudden changes to another vendor simply because they make a specific claim. They end up paying more, getting worse service, and perhaps have their name sold to every other marketing group.
Are you more likely to click here for a special business or click here for a business that supports ‘Save the Children’ ? Would you buy a cell phone that is designed for seniors and children buy clicking here or just doing ‘regular’ cell phone shopping by clicking here?
It’s up to you!